How to design a target-oriented landing page

|   Brand Communication

Why do I need a landing page and how do I create it to reach my desired goal?

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Header Pillar Page

In 8 steps to your own Pillar Page

|   Brand Communication

The internet is full of articles about the so-called Pillar Page. But what is that all about? We looked into the new marketing phenomenon.

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Die Kommunikationsstrategie

In 7 Steps to the perfect communication strategy

|   Brand Communication

A stringent communication strategy is indispensable, if you want to live up to your full potential effectively and make your brand or product...

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Printprodukte

Do we still need print products in the time of digitalization?

|   Brand Communication

What is the significance of print products today and should you only invest in digital media?

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12 Tipps zur Bestimmung der Persona

12 tips to create the right persona

|   Brand Development

The more concrete your vision of the customer is, the more fitting you can create your products and communication.

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Corporate Identity

Corporate Identity – what does that incline?

|   Brand Communication

Every company should have a formulated Corporate Identity. What that inclines we have summarized here.

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Die Persona und die Zielgruppe

What is the difference between the target group and a persona?

|   Brand Development

Often those two words are used as a synonym. Why this is a mistake we elaborate here.

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Employer Branding

Employer Branding - The road to your experts

|   Brand Communication

Use the possibility to position yourself as a positive employer brand on the job market.

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Das Aushängeschild des Unternehmens

The flagship of your company – the name

|   Brand Development

The first contact with your customer will most likely be a passive one through your name. This is mostly the first impression your customers will get...

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Die crossmediale Kampagne

What does "cross medial" include?

|   Brand Communication

You came across the word more often than you can count, but you still don’t know the meaning? We tell you why you need this model for your campaigns.

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